Page 129 - 2022-34-中国全科医学

·4350· http://www.chinagp.net E-mail:zgqkyx@chinagp.net.cn

• 基层卫生改革 • 典型案例研究 •

社区特色专科新时期品牌建设实践与思考：

以楚氏伤科为例

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郭瑾 ，唐元如，严薇，黄敏，张玥琦，马一旻，田园 查看原文

【摘要】 随着经济的发展，居民对于医疗服务的需求逐渐增加，公立医疗机构也面临着服务升级的挑战。上海
市外滩街道社区卫生服务中心以楚氏伤科为突破点开展品牌建设工作，并通过总结、归纳楚氏伤科品牌建设的实践经
验，探索出新时期社区特色专科品牌建设路径，打造了可复制、可推广的标准化运营工具包。本研究通过梳理外滩街
道社区卫生服务中心楚氏伤科品牌建设的过程和成果，旨在为我国其他地区社区特色专科品牌建设工作的开展提供一
定的方法论指导。楚氏伤科品牌建设共经历标准制定（诊断标准制定、干预标准制定、转诊标准制定）、内部推广（确
认传承人、团队建设）、单病种规范化诊疗及标准诊间建设（拓展所有可及的基层“据点”）和外部推广（打造“上
海外滩楚氏伤科特色技术社区标准化运营工具包”）4 个阶段 7 个环节，使特色技术实现了从个人经验到标准化流程、
从一人到多人、从一个机构到多个机构的跨越，增强了特色技术的可迁移、可扩散、可复制性，促进了技术资源的优
化配置，助力了以楚氏伤科特色技术为核心、多种技术整合发展理念的形成，明显提升了服务效果。
【关键词】 社区卫生服务；特色专科；楚氏伤科；品牌建设；转移转化 ; 中医骨伤科学
【中图分类号】 R 197.1 R 274 【文献标识码】 A DOI：10.12114/j.issn.1007-9572.2022.0189
郭瑾，唐元如，严薇，等 . 社区特色专科新时期品牌建设实践与思考：以楚氏伤科为例［J］. 中国全科医学，
2022，25（34）：4350-4354.［www.chinagp.net］
GUO J，TANG Y R，YAN W，et al. Practice and reflection regarding the development of featured brand community-based
specialty care：a case study of Chu's traumatology［J］. Chinese General Practice，2022，25（34）：4350-4354.

Practice and Reflection Regarding the Development of Featured Brand Community-based Specialty Care：a Case
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Study of Chu's Traumatology GUO Jin ，TANG Yuanru，YAN Wei，HUANG Min，ZHANG Yueqi，MA Yimin，TIAN Yuan
Huangpu District Waitan Community Health Center，Shanghai 200001，China
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Corresponding author：GUO Jin，Associate professor；E-mail：hpws_013@126.com
【Abstract】 Public healthcare institutions are facing challenges to upgrade the level of services to satisfy gradually
increased healthcare needs of residents as the economy develops. To address such challenges，Shanghai Huangpu District
Waitan Community Health Center（HDWCHC）has explored a way for the development of featured brand community-based
specialty care services，and developed a standardized operation toolkit that can be reproduced and promoted based on a summary
of the practice of building Chu's traumatology，the first brand specialty built by the HDWCHC. We reviewed the process and
achievements of building Chu's traumatology，hoping to provide methodological guidance for the development of featured brand
community-based specialty care services in other areas of China. The brand building of Chu's traumatology includes four stages
covering seven parts：standards formulation（diagnostic standards formulation，intervention standards formulation，referral
standards formulation），internal promotion（determination of the inheritor of Chu's traumatology，service team building），
standardized single disease diagnosis and treatment and building the standardized clinic room（expanding to all accessible sites
in primary care）and external promotion（building a standardized，community-based operation toolkit featured by the brand
of Chu's traumatology）. The exploratory practice of HDWCHC has enabled the development of featured services delivered
by a standardized process mode transformed from individual mode（from single-person mode to multi-person cooperation
mode，or from single-institution mode to multi-institution cooperation mode），enhancing the transferability，promotion and
reproducibility of featured services as well as bettering their allocation，facilitating the formation of ideas of integrated development

基金项目：上海市黄浦区卫生健康委员会资助科研项目（HLY202104）——社区卫生机构创新服务和特色技术转移转化策略探
索与实践
200001 上海市黄浦区外滩街道社区卫生服务中心
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通信作者：郭瑾，副研究员；E-mail：hpws_013@126.com
本文数字出版日期：2022-09-29