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中国全科医学 ›› 2025, Vol. 28 ›› Issue (11): 1417-1420.DOI: 10.12114/j.issn.1007-9572.2024.0631

• 卫生健康案例研究 • 上一篇    

西部儿童健康扶贫创新模式的探索与研究——基于"古咕丁"医疗科普培训计划的案例分析

何润娴1, 陆文杰1, 蒋浩天1, 胡艳1, 刘青2,3, 高野4, 刘旭1,*()   

  1. 1．200433　上海市，海军军医大学（第二军医大学）卫生勤务学系卫生勤务学教研室
    2．318000　浙江省台州市，国家税务总局台州市税务局
    3．318000　浙江省台州市青公益服务协会
    4．200433　上海市，海军军医大学第一附属医院消化内科
  • 收稿日期:2024-11-16 修回日期:2025-01-07 出版日期:2025-04-15 发布日期:2025-02-06
  • 通讯作者: 刘旭

  • 作者贡献：

    何润娴负责提出研究命题，设计研究方案，论文撰写，对文章整体负责；陆文杰负责论文起草，数据收集；蒋浩天负责研究资料的收集与整理；胡艳负责研究资料的整理，绘制图表；高野负责论文修订；刘青负责进度监督管理；刘旭负责提出研究思路，负责文章的质量控制及审校，对文章整体负责。

  • 基金资助:
    上海市加强公共卫生体系建设三年行动计划项目(GWVI-11.2-XD39)

Exploration and Research on Innovative Models for Alleviating Health Poverty in Western China's Child: a Case Study Based on the "Guguding" Medical Science Popularization and Training Program

HE Runxian1, LU Wenjie1, JIANG Haotian1, HU Yan1, LIU Qing2,3, GAO Ye4, LIU Xu1,*()   

  1. 1. Department of Health Services, Faculty of Health Services, Naval Medical University (Second Military Medical University), Shanghai 200433, China
    2. State Administration of Taxation Taizhou Taxation Bureau, Taizhou 318000, China
    3. Indigo Public Welfare and Services Association of Taizhou, Taizhou 318000, China
    4. Department of Gastroenterology, the First Affiliated Hospital of Naval Medical University (Second Military Medical University), Shanghai 200433, China
  • Received:2024-11-16 Revised:2025-01-07 Published:2025-04-15 Online:2025-02-06
  • Contact: LIU Xu

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摘要： 缓解儿童健康贫困状况是巩固脱贫攻坚成果的应有之义。本文从公共卫生的角度利用SWOT理论和麦肯锡7S模型对项目进行深度剖析，发现"古咕丁"医疗科普培训计划的价值在于克服了目前公益组织开展项目面临的公信力不足、文化氛围薄弱、资金来源单一、无有效闭环机制等问题，坚持"预防为主"的卫生健康工作方针，通过建立薄弱地区医疗软硬件配套支援体系的方式实现儿童基础疾病的一、二级预防，完善一对一医疗补点建设和以政府为导向的医疗人才落地机制，提升低收入适龄儿童的健康水平，进一步体现了对公平和健康可持续发展的追求，是对儿童、对未来、对人类健康事业的积极实践。

关键词: 健康扶贫, 健康公平, 健康教育, 医疗科普, SWOT理论, 麦肯锡7S模型

Abstract:

Mitigating child health poverty is an integral part of consolidating the achievements of poverty eradication. This paper conducts an in-depth analysis of the "Guguding" medical science popularization and training program from a public health perspective, leveraging SWOT theory and the McKinsey 7S Model. The analysis reveals that the program's value lies in overcoming challenges faced by current non-profit organizations, such as insufficient credibility, weak cultural atmosphere, limited funding sources, and lack of an effective closed-loop mechanism. By adhering to the "prevention-first" approach in health and wellness work, the program establishes a supporting system for medical hardware and software in underdeveloped regions, thereby achieving primary and secondary prevention of childhood diseases. It enhances one-on-one medical supplementation and fosters a government-oriented mechanism for medical talent retention, ultimately elevating the health standards of low-income school-age children. This endeavor further embodies the pursuit of equity and sustainable health development, serving as a proactive contribution to children, the future, and the global health cause.

Key words: Health poverty alleviation, Health equity, Health education, Medical science popularization, SWOT theory, McKinsey 7S

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