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    Construction of the Evaluation Index System of Health Science Popularization for Social Institutions: a Delphi Study
    LU Weiyi, ZHANG Shuxian, MA Chong, SHI Jianwei
    Chinese General Practice    2025, 28 (18): 2307-2313.   DOI: 10.12114/j.issn.1007-9572.2023.0108
    Abstract421)   HTML11)    PDF(pc) (1894KB)(545)       Save
    Background

    At present, there are several problems in health science popularization in China, such as unbalanced development among science popularization institutions, insufficient investment in science popularization, difficulties in refined evaluation of science popularization effectiveness. Besides, with the advent of "science popularization fever", science popularization work presents new characteristics and a new evaluation system is urgently needed. Taking health science popularization as an example, the research on the work evaluation of institutions is relatively weak, and the existing evaluation system has some practical problems such as single dimension, difficulties to quantify, lack of systematization and operability.

    Objective

    To construct an evaluation index system of health science popularization, so as to provide reference for the establishment of evaluation criteria for health science popularization work for social institutions.

    Methods

    Based on the theory of "structure-process-result" and literature reports, a correspondence questionnaire was formulated, 14 senior practitioners in the field of health science popularization were selected to form an expert panel, and Delphi method was used to conduct three rounds of correspondence by email from April to May 2022. SPSS 25.0 software was used for statistics and analysis of data. The evaluation index system of science popularization work for social institutions was constructed according to expert opinions.

    Results

    The recovery rate of the first round of correspondence questionnaire was 100%. A total of 9 experts gave 34 revised opinions on 19 indicators with the rate of expert opinions was 64.29% (9/14), indicating a high degree of experts' enthusiasm. The authority coefficient of experts of the correspondence experts was 0.814, with the judgment basis of 0.886 and the familiarity degree of 0.742. Kendall's W coefficient of the first round and the second round of expert correspondence was 0.238 and 0.246, respectively (P<0.001). The CVs of the two rounds of expert correspondence were both less than 0.250, indicating a good consistency of expert opinions. The evaluation index system of science popularization work for social institutions was determined and constructed, including 3 primary indicators (input, implementation and effectiveness of science popularization), 16 secondary indicators and 77 tertiary indicators.

    Conclusion

    The evaluation index system of health science popularization work for social institutions is constructed based on Delphi method, including 3 primary indicators (input, implementation and effectiveness of science popularization), 16 secondary indicators and 77 tertiary indicators, its application is helpful to improve the efficiency of health science popularization work in social institutions.

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    Reflections on the Strategies and Methods of Family Doctors in Carrying Out Quality Health Science Popularization Practice: an Analysis of a WeChat Tweet with a High Reading Volume
    YU Minggang, SHEN Fulai, MAO Yiyan, YIN Guanglin, SUN Ya, LIU Mei, YAN Hua, JIANG Hua
    Chinese General Practice    2025, 28 (18): 2314-2320.   DOI: 10.12114/j.issn.1007-9572.2024.0520
    Abstract537)   HTML10)    PDF(pc) (2008KB)(79)       Save

    In this study, a case study of a WeChat tweet with a high reading volume created by a family doctor with 250 000 readers and 186 followers was conducted. Communication laws of health popularization were identified, including the general communication law of the "health popularization communication model" and the high self-propagation law of the "self-propagation ability of information". Based on the laws, we summarized the principles of creation and dissemination of health science popularization works with high reading volumes, which can be used to guide the quality practice of health science popularization. Finally, on the basis of the common laws, this study analyzed the unique positioning and characteristics of health popularization carried out by the family doctor group from the direction and contents, which should focus more on "seeing" and "looking at" illnesses than on the popularization of illnesses. Considering the target audience, more attention should be paid to the acceptance rate of local residents. Health behavior changes brought by the transmission of popularization information should be pursued instead of the reading volume, in order to inspire the family doctor group to insist on the road of the optimal special health popularization for its functional position while grasping the common law.

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